Jennifer Lopez, the talented singer and actress, was recently featured in a new modeling campaign which was revealed early in the morning on Monday. The 53-year-old beauty showcased colorful and lacy lingerie for the prestigious Italian brand, Intimissimi. Her husband, Ben Affleck, might have been proud as she flaunted her toned abs in bras and undies in shades of fuchsia, cobalt blue, and cherry red for the brand’s spring collection. The Shotgun Wedding star also rocked a satin robe and pajama sets, looking effortlessly beautiful as she posed in a cozy setting at home. With her long, highlighted hair cascading down and her makeup flawlessly done in mauve hues and glossy lips, Jennifer exuded glamour and sophistication. Since September 2022, she has been serving as the brand’s newest global ambassador, following in the footsteps of the iconic Sarah Jessica Parker from Sex And The City.
Jenny stands out in red: Jennifer Lopez was seen in a fresh modeling campaign that launched on a Monday morning.
At her residence, the 53-year-old singer known for hits like Let’s Get Loud recently showcased colorful lingerie from the luxury brand Intimissimi, hailing from Italy. Lopez was captured in a cozy home environment as she flaunted the new undergarments. In one shot, the actress from Monster In Law lounged on the floor with a red bra and white pajamas, revealing a tattoo on her rib cage. A rust-colored book lay open beside her on the rug. On a beige sofa, the Grammy winner sported a vibrant fuchsia ensemble, striking a pinup-style pose with her arm draped over her head and feet propped up on the back of the furniture.
Jenny’s Boudoir Chic: Lopez showed off her stunning figure in a seductive lingerie ensemble while lounging in a stylish wicker chair. The actress completed her look with a pair of high heels, perched gracefully on the edge of a wooden table.
Happy vibes: Ben Affleck’s spouse proudly showed off her toned stomach in vibrant fuchsia, cobalt blue, and cherry red lingerie sets for the company.
Legs up: The star of Shotgun Wedding donned a luxurious satin robe and comfy pajama sets as she playfully moved around in her own space.
Concerned about maintaining long hair? Look no further! Her lengthy hair, expertly highlighted, cascaded down perfectly complementing her flawless makeup with hints of mauve tones. The Maid In Manhattan actress then portrayed a serene image in blue, reclining on a bed adorned with crisp white sheets. Intimissimi enlisted JLo to elevate their brand in the United States, although progress was deterred by the outbreak of the COVID-19 pandemic. Sarah Jessica Parker, renowned for her role in Sex And The City, was among the brand’s notable representatives in the past. Marcello Veronesi, the group’s general manager, shared in an interview with WWD in September that the brand had to scale back expansion plans in light of the pandemic but remains hopeful for the future. Despite the setbacks, Intimissimi, known for its range of bras, briefs, lingerie, vests, and pajamas, continues to identify significant growth opportunities in the American market.
Casual JLo: The mother of two became the new face of the company in September 2022, taking on the role of global ambassador.
Getting ready for bed: As she relaxed and settled down on a cozy bed adorned with crisp white sheets that perfectly complemented the drapes.
Giving a seductive stare that never seems to lose its appeal, she made sure to ramp up the charm for the camera. Sandro Veronesi, CEO of the company, noted that the market is moving into a new era after Victoria’s Secret’s reign. With new brands emerging, they aim to capture a portion of this market with a stylish proposition for Intimissimi in the United States. Sandro acknowledged the distinct differences between the European and American markets and emphasized the need to better understand American consumers. He expressed the desire for growth and a deeper understanding of American preferences to effectively compete in the diverse market landscape. Having grown up in New York, Jennifer admitted that her upbringing in the Bronx greatly influenced her fashion sense, blending toughness with sexiness in her style. Her upcoming album, This Is Me… Now, is a sequel to the album This Is Me… Then released 20 years ago. The new album reflects Jennifer’s emotional, spiritual, and psychological journey over the past two decades, offering a raw and honest portrayal of her life and experiences. The album’s autobiographical content will lead to more personal projects to be released in the coming year, teasing a deeper dive into her challenging childhood, failed relationships, and emotional evolution.
