Shakira and Jennifer Lopez did not receive any payment for their headline-grabbing halftime show at Super Bowl LIV, but the performance has the potential to bring in significant financial gains for the two iconic artists.
The NFL does not compensate halftime show performers with a appearance fee, but they do cover the hefty $10 million production expenses for the grand performance, which includes paying the crew at union scale. Despite no payment, artists eagerly accept the opportunity to showcase their talent at the Super Bowl, as it significantly increases their exposure and works as a huge promotional platform for their music. As stated by Billboard, the music sales for Shakira and J-Lo surged by 843% in the day following their electrifying performance.
The day after Shakira and J-Lo’s dynamic performance, the sales of their music saw an incredible increase of 843%.
The NFL doesn’t pay the show performers for their halftime performance, but they do cover the expenses, which can be around $10 million. Shakira’s song “Whenever, Wherever” from 19 years ago unexpectedly soared to the top of the iTunes Top 100 chart recently, surpassing its original peak of number six on the Billboard charts. Other hits like “Hips Don’t Lie,” “Waka Waka,” and “She Wolf” also made it to the top ten this week. Taking advantage of the Super Bowl hype, Shakira announced a world concert tour for 2012. Meanwhile, Jennifer Lopez saw a massive spike in song downloads, with her tracks selling 8,000 downloads on February 2, an increase of 800% from the day before, as reported by Billboard.
American artist Jennifer Lopez and Colombian singer Shakira dazzled the audience with their halftime performance at Super Bowl LIV, which took place during the match between the Kansas City Chiefs and the San Francisco 49ers.
During the Pepsi Super Bowl LIV Halftime Show, Shakira and Jennifer Lopez wowed the crowd with their electrifying performances. Shakira owned the stage in Miami as she sang a mix of her famous songs, including Waka Waka, Hips Don’t Lie, and Whenever, Wherever, delivering a show-stopping performance that left everyone speechless.
Following her performance, 50-year-old Jennifer Lopez joined the star on stage to wrap up the show. Nevertheless, not everyone was a fan. Piers Morgan from DailyMail.com criticized the sℯxy performances, deeming them “completely unsuitable for a large TV audience, which includes millions of children.” Shakira’s act featured belly dancing and what seemed to be a simulated bondage moment, while Lopez spun around on a pole in a nude-colored bodysuit.
Shakira’s show featured traditional belly dancing along with a playful interpretation of a bondage-like performance.
Lopez caused a stir by dancing on a pole while wearing a skin-toned bodysuit.
